In 2023 maintained and updated the official website for the 54th It’s Your Festival, the annual Canada Day celebration held in Gage Park, Hamilton, ON.
Website Updates
Changes included updating the following:
- Homepage, including calls to action to various other pages
- Volunteer page
- Vendors application page
- 5 enterainment and stage pages
- Beer garden page
- Contact page
- Sponsors page
- Blog page, with updated press releases and backlinks to earned media from Global News / CHML-AM900, CHCH, Hamilton City Magazine, and CFMU-FM 93.3
Featured Changes
Social Media Accounts
Before February 2023, the social media accounts for It’s Your Festival on Facebook, Instagram and Twitter were struggling to attract and engage followers. The posts were not appealing enough to catch the attention of the audience. They consisted of plain photos, long texts, and occasional questions or prompts, but the graphics were not very professional nor eye-catching.
OKDC established a brand guideline for content and set up a Canva account for the Hamilton Folk Arts Heritage Council, collated all versions of logos, determined fonts for digital headings, subheadings, print material, and the website.
Social Media Highlights from February to July 2023
- Increased engagement an average of 500% year over year between February to July 2023, with an increase to 1500% during the festival.
- Added over 2000 new followers across Instagram, Facebook and Twitter
- Published fun and attractive graphics and videos, an average of 2.5 per week
- Established brand guidelines for the 2023 festival
- Communicated all stage acts and schedules accurately
- Published compelling day-of photographs, including an aerial shot from a drone camera, showcasing the crowd sizes for Canada Day’s headliner act, Chilliwack
- Ran a successful Instagram contest for a VIP beer garden ticket package, with over 100 entries, and a live reveal on Instagram stories
- Shared and saved over 100 Instagram stories highlighting events, artists, vendors and musicians involved with the festival, including a story published by Miss Jully Black
