Before we can define what a digital marketer is, it’s probably best if we define what digital marketing itself is.

Digital marketing involves the:

• targeted, measurable, and interactive marketing of products or services (Wikipedia)
• promote brands, build preference and increase sales (Wikipedia)

A digital marketer should be aware of and understand the latest trends in web browsers, web design, search engine optimization (SEO), pay per click and Adwords, analytics and analysis, social media, emarketing and email newsletter marketing, database work, digital space advertising, and link building.

In addition to these specialized areas, a digital marketer should be able to conduct good research on a client or business’s market.

These are all big categories within themselves and many marketers choose to focus all of their attention on a subset, such as SEO or Adwords or Emarketing or Social Media. Many agencies provide a balance of all of these categories through the combined efforts of their teams.

What Sort of Digital Marketer Do You Need?

This depends entirely on your objectives. Are you in the beginning stages of your business and need someone to help you research and develop your target market? Or are you a seasoned veteran and simply want to increase brand awareness through new avenues? Perhaps you need someone to mine your data and analytics for ways to improve your current marketing efforts? Or maybe you’d like to increase your email newsletter database and build a robust social media community around your brand?

I can help you put together a plan that’s right for your business. Simply contact me for more information about how we can get started on improving your digital marketing efforts.