Canadian Opera Company Website Post Redesign

Noteworthy Digital Marketing at the Canadian Opera Company

Olga ran the official website for the Canadian Opera Company and the email newsletter database. In that time she launched a redesign of the website, EnsembleCircle.ca, a digital space for the COC’s young patron’s membership program, the 2012/2013 season digital brochure, and COC Radio (now rebranded as Look & Listen), the home of COC’s digital enhanced media content, such as videos and podcasts, on top of regular website updates and several monthly email newsletters.

EnsembleCircle.ca required:

  • Custom micro-site
  • Hand-coded
  • Ensemble Circle branding
  • Layout design
  • Incorporation into the coc.ca content management system

2012/2013 Season Digital Brochure required:

  • Content project management coordinated with the Manager, Communications
  • Page creation for each opera (seven operas)
  • Digital brochure brand design
  • Video trailer creation and upload
  • Subscription package pages
  • Launch schedule

COC Radio required:

  • Project management with content management system digital team to create custom templates
  • Video and audio content creation
  • Incorporating template into coc.ca
  • Updating the main navigation
  • Playlist creation
  • Troubleshooting bugs and coordinating fixes

Email Newsletters:

  • Monthly COC eOpera newsletters
  • Educational newsletters
  • Ad hoc offer promotions
Canadian Opera Company Homepage Pre Redesign
Canadian Opera Company Website Post Redesign
Canadian Opera Company Website Post Redesign
COC Ensemble Circle Microsite
COC Ensemble Circle Microsite
COC eOpera Newsletter
COC eOpera Newsletter

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