OK Digital Content

Strategic & Digital Communication

"We shape our tools and thereafter our tools shape us." — Marshall McLuhan

Everyone has something to say.

But Isn’t My Facebook Page Enough? Why Your Business Needs a Website

By

When you’re starting a business, it can feel like you’re holding onto a lot of tiger tails all at once.

I’m here to tell you why letting go of the website tiger is not a good idea. It’s about search engine optimization.

Sure, a Facebook, Twitter, or an Instagram page may sound like an easy solution that you can build yourself in no time at all, but there are several reasons why you need  your own business website as well.

1. So your business is Google-able

Having a website increases your Google page ranking. It also pulls a lot of content from your business’s website onto the Google Business page. By the way, did you know that you can claim a Google Business Page so when people Google your business all of your contact details come up, including the location, the hours of operation, the website, and more?

Yes, your Facebook page, or other social media pages will come up too, but your website will always come first.

2. It’s more professional

There are many ways to build a website. I am personally a champion of WordPress-based websites. Half of all websites that are run on content management systems (i.e. website builders) are run on WordPress. The New Yorker, CNN, and Beyoncé use WordPress. Be like Beyoncé.

Also, as a customer, I’d rather go to a website (especially a mobile-friendly website) than a Facebook, Twitter or Instagram page.

3. You control the content on your business website

Much of the content that Google displays when you type in your business’ name comes from your website. The better organized your website is, more information that comes up on the search engine result page. Think of it like a restaurant menu. You want your customer to be able to order something off a nice menu, right? That’s why it’s important to build a good website that has clear pages that Google can read accurately.

Furthermore, you decide what goes where on a website. And people can browse your website at their leisure. On social media accounts, you are governed by their rules and their algorithms. They decide what your audience sees, because, in actual fact, it’s their audience, not yours.

So there you have it. A few reasons why your business needs a website. Feel free to ask me any questions in the comments or on my business Facebook page, OK Digital Content.

Your Number One Communication Tool in the 21st Century

By

home-office-336378_640

You need a website.

A website is a home for your business on the Internet. And everyone is on the Internet. Every one. Your grandmother is Googling right now.

This may not be news to you. You may be wondering why I’m even writing a blog on such basic, fact-of-the-matter information. But I can’t tell you how often I’ve been asked by clients if they need a website.

Yes, you need a website.

And I’m not talking about a Facebook page or a Twitter page or even a Yelp or a Google+ or Business page. You need a website.

W-w-w dot yourbusiness dot com.

Don’t be a weirdo

If you don’t have a website, you’re basically telling everyone you’re a weirdo. And if you only have a social media account you’re telling everyone you are too cheap to buy a domain name and a hosting package.

You control your website. No one else does that. Well, you could give someone else that job (and sometimes that’s a good idea), but for the most part you should have control of your website and the content that is on it. That way you are communicating what your customers need to know about your business.

And if you have one already – when was it updated?

Updating your website tells potential customers you still exists

Websites shouldn’t be stagnant. Some pages don’t need to be changed often. Contact pages, even About or company bios can remain relatively static. But the rest of the website needs to be fluid.

Your customers are going to come from a variety of different places, especially if you do any advertising. So what you communicate in your advertisements needs to be reflected on the pages that you send your audience to, even if it’s just your homepage.

You need only look at someone’s website for a minimum of eight seconds (which, by the way, is the average length of time to make an impression on a user before they either move forward or click off your page) and you know instantly if it hasn’t been updated in a while. And if you work in an industry that’s known for growth, development, and change – you want to reflect that you too are growing, developing , and changing too, right?

Websites are important. You definitely need one and if it hasn’t been updated in some time – maybe you should give that content a look over.

OK Digital Content

42 Bold Street
Hamilton, ON L8P 1T5

P: (416) 888-2849
E: hello@okdigitalcontent.com

What is OK Digital Content?

OK Digital Content provides WordPress website development, email newsletters, and social media marketing to Hamilton, ON, Stoney Creek, ON, Burlington, ON, Toronto, ON, Oakville, ON, Niagara Falls, ON, and Mississauga, ON businesses and entrepreneurs.

Proud Member